By Rose Ross, @Rose_at_O
Today sees the launch of Channelbiz.co.uk, a pure play daily online channel magazine that is set to break the mould, from NetMediaEurope – the leading online IT publishing house.
According to NetMediaEurope’s announcement. Channelbiz is a channel title with a difference, because in addition to covering breaking news, the site aims to demonstrate to distributors and resellers the benefits in using emerging and nascent technologies to cut costs and to add those extra points to the bottom line.
The magazine will provide pithy comment pieces, interviews with important senior managers in the industry, and leading edge technology profiles.
The launch editor is Mike Magee, a channel veteran who also founded The Register and the Inquirer – both highly successful tech web magazines. Mike will manage a team of freelancers to produce lively, informative and valuable information for the channel. He continues to be editor in chief of Techeye.net, which has formed a strategic partnership with NetMediaEurope. Mike worked on both Microscope and PC Dealer (CRN) in the past, and also worked as marketing director of a corporate reseller in the 1980s.
Commenting on the launch, Dominique Busso, CEO at NetMediaEurope, said: “We are excited to launch Channelbiz.co.uk, and believe it will be well received, given the success of the brand already across Europe.
“Through this launch, NetMediaEurope UK now provides the most comprehensive offering to IT audiences.”
At a launch event for Channelbiz.co.uk, on the 15th of March at the Soho Hotel, NetMediaEurope will present qualitative and quantitative research on major trends in the channel and threats and opportunities that will affect the nature of both distribution and reselling. Interviews were conducted with 100 CIOs, CTOs, IT managers and with 15 vendors, distributors, VARs and end users and topics covered includes SaaS adoption rates, managed services and converged IP data.
The research, conducted by Paul Briggs CEO of Media Mantra Ltd (former editor of CRN, and a reporter for Microscope), and Thierry Hamelin of NetMediaEurope, explores two topics – reinventing the UK channel business model in the cloud era and IT procurement methods in 2012.
After the introduction to Channelbiz at the launch, there will be a lively and interactive panel discussion with panellists Malcolm Penn, CEO of Future Horizons and Clive Longbottom, service director of Quocirca Limited, moderated by Mike Magee.
The Launchpad team will be catching up with the new team at Channelbiz to find out more. Stay tuned!
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