Posts Tagged ‘event’


5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!



Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?


Black Hat USA 2012: Today is the last chance to save $1,100

February 1, 2012

**A reminder that Early Bird registration ends February 1, sign up in order to save $1100 off of the onsite price for Black Hat USA 2012. **

To register visit:

Black Hat USA Keynote Announced:

Black Hat USA proudly presents Neal Stephenson to the main stage Thursday, July 26, 2012. Stephenson will delve into a host of writing and technology-related topics, including his brand new novel “REAMDE.” The novel explores the exploitation of a massively multiplayer online role- playing game through the release of the REAMDE virus – a virus that encrypts all of a player’s electronic files and holds them for ransom. Stephenson will host a special book signing on site after his keynote.

For more information, visit:

Not Venturing to Las Vegas This Year? There is Still Time to Register for Black Hat Europe 2012.

Black Hat is returning to Amsterdam March 14-16 at the Grand Krasnapolsky Hotel. This year’s event will showcase the latest in technical security content from researchers around the world. The 2012 event will feature:

– Keynote Presentation from public-key cryptography pioneer, Whitfield Diffie

– Three full days of Briefing presentations: Current lineup available at

– Select single-day training courses including:
Cyber Network Defense Bootcamp by Adam Meyers
Designing Secure Protocols by Moxie Marlinspike
Mobile Hacking II by HotWAN

– Open source tool demonstrations – termed The Arsenal

Sign up now to save over 250 EUROS off of onsite prices. In addition we would like to invite Black Hat LinkedIn members to save an additional 15% off of Briefings registration (excludes training) by registering with the code: EULINK2PROM

For event information and to register, visit:

Stay Connected with Black Hat

If you would like to keep up-to-date with the latest announcements from Black Hat, join one of our social groups.

• Follow Black Hat on Twitter at
• Or for Black Hat staff commentary at
• Facebook at


Under pressure? Is the RSA conference really at threat from Bsides? #RSAC

January 31, 2012

By Rose Ross, @Rose_at_O

No, not really, unless the risk is that the crisis management team at RSA doesn’t get into gear on the situation.

The Countdown team have been reading with interest the discussions on twitter and in the blogsphere about the stance of the RSA Conference on neighbouring Infosec chat and techfest, Bsides that are both taking place in San Francisco simultaneously.

Last year, apparently RSA issued waivers as a type of “get out of jail free” for anyone who exhibited or sponsored the event if they also exhibited at or sponsored the Bsides event which was nearby in the city. (It appears there is a 5 mile exclusion zone barring sponsors’ from participation in any events / conferences etc. which RSA deems as competitive) 

Our take:

If you have such a clause (surely it could mean that an exhibitor’s sponsored drinks party nearby could be an issue surely during show hours??), then don’t issue waivers one year and then withhold them the next. Why? Because now you are saying it wasn’t a threat last year and this year it is. So making sure everyone is going to check out Bsides as an alternative rather than an extra.

More on the issues here on the InfosecIsland blog:

Events like Bsides are essential for nurturing the up and coming talents – who are innovative and edgy maybe pre-VC. Those same firms will own day grow up to have budgets to be at RSA. If RSA exhibitors are there at Besides. All the more reason for them to be at RSA at next year too.

RSA is a great conference, but in this situation Bsides will probably get the sympathy of the Infosec tweeters. Our advice to RSA. Lift the ban, embrace Bsides as the RSA fringe festival. It is your future, find a way to co-exist! 

More on both events here.

The Countdown team look forward to chatting about Infosec and enjoying #securitybeers with you at both events in San Francisco next month.