Note for your calendar: US Daylight Saving Time Begins This Week; European Summer Time begins March 31

By Olivia Shannon, @Olivia_at_O

Check your calendars, everyone — US Daylight Saving Time began yesterday, although European Summer Time does not begin until March 31. Marketers  and PR pros should brace themselves for a conference call Armageddon as confusion over the new time difference causes some people to miss scheduled calls. Our advice is to email everyone you have booked for the week to make sure diaries are aligned. Otherwise, it is possible that some transatlantic press briefings and other conference calls will be disrupted or not happen.

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